The key to success of RJ Reynolds is the stength of its color range, that breaks the space turning it into main protagonist.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
RJ Reynolds is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The logo RJ Reynolds Is executed in such a precise way that including it in any place will never result a problem.
It can be recognized by its great balance, exclusiveness and formal excellence.
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