Rider is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Excellent equilibrated logo blunt with thin line.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
The key to success of Rider is the stength of its color range, that breaks the space turning it into main protagonist.
Rider represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
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