Rhone-Poulenc Rorer represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The key to success of Rhone-Poulenc Rorer is the stength of its color range, that breaks the space turning it into main protagonist.
It can be recognized by its great balance, exclusiveness and formal excellence.
Excellent equilibrated logo blunt with thin line.
Rhone-Poulenc Rorer is a perfect sample of how a logo turns up to be a clear distinctive of its brand.