This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
PEPSICO SMART SPOT is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Excellent equilibrated logo blunt with thin line.
The key to success of PEPSICO SMART SPOT is the stength of its color range, that breaks the space turning it into main protagonist.
PEPSICO SMART SPOT represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
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