97 is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
It can be recognized by its great balance, exclusiveness and formal excellence.
The key to success of 97 is the stength of its color range, that breaks the space turning it into main protagonist.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
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