It can be recognized by its great balance, exclusiveness and formal excellence.
7-Eleven is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The key to success of 7-Eleven is the stength of its color range, that breaks the space turning it into main protagonist.
7-Eleven represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The logo 7-Eleven Is executed in such a precise way that including it in any place will never result a problem.