This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Mordaunt-Short is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
It can be recognized by its great balance, exclusiveness and formal excellence.
Mordaunt-Short represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Excellent equilibrated logo blunt with thin line.
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