Lotte Duty Free represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
It can be recognized by its great balance, exclusiveness and formal excellence.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
Excellent equilibrated logo blunt with thin line.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Lotte Duty Free is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The key to success of Lotte Duty Free is the stength of its color range, that breaks the space turning it into main protagonist.
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