It can be recognized by its great balance, exclusiveness and formal excellence.
The key to success of Lexus is the stength of its color range, that breaks the space turning it into main protagonist.
The logo Lexus Is executed in such a precise way that including it in any place will never result a problem.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
Lexus is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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