It can be recognized by its great balance, exclusiveness and formal excellence.
Les Echos is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Excellent equilibrated logo blunt with thin line.
The logo Les Echos Is executed in such a precise way that including it in any place will never result a problem.
Les Echos is a perfect sample of how a logo turns up to be a clear distinctive of its brand.