The key to success of Kraft is the stength of its color range, that breaks the space turning it into main protagonist.
The logo Kraft Is executed in such a precise way that including it in any place will never result a problem.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Kraft represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.