It can be recognized by its great balance, exclusiveness and formal excellence.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
JohnsonDiversey is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The key to success of JohnsonDiversey is the stength of its color range, that breaks the space turning it into main protagonist.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
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