Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
John Lewis Partnership represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The key to success of John Lewis Partnership is the stength of its color range, that breaks the space turning it into main protagonist.
Excellent equilibrated logo blunt with thin line.
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