John Lewis represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The key to success of John Lewis is the stength of its color range, that breaks the space turning it into main protagonist.
The logo John Lewis Is executed in such a precise way that including it in any place will never result a problem.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
John Lewis is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
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