The key to success of Hellmann's Mayonnaise is the stength of its color range, that breaks the space turning it into main protagonist.
Hellmann's Mayonnaise is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
It can be recognized by its great balance, exclusiveness and formal excellence.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Excellent equilibrated logo blunt with thin line.
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