The key to success of Bally's Total Fitness is the stength of its color range, that breaks the space turning it into main protagonist.
Bally's Total Fitness is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Bally's Total Fitness is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
It can be recognized by its great balance, exclusiveness and formal excellence.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
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