Guinness World Records is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
It can be recognized by its great balance, exclusiveness and formal excellence.
Guinness World Records is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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