The key to success of Guinness is the stength of its color range, that breaks the space turning it into main protagonist.
Guinness is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Guinness represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
It can be recognized by its great balance, exclusiveness and formal excellence.
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