Genentech represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The key to success of Genentech is the stength of its color range, that breaks the space turning it into main protagonist.
The logo Genentech Is executed in such a precise way that including it in any place will never result a problem.
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