It can be recognized by its great balance, exclusiveness and formal excellence.
Fuller's is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Excellent equilibrated logo blunt with thin line.
The key to success of Fuller's is the stength of its color range, that breaks the space turning it into main protagonist.
Fuller's is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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