Fritos is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The logo Fritos Is executed in such a precise way that including it in any place will never result a problem.
Fritos represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The key to success of Fritos is the stength of its color range, that breaks the space turning it into main protagonist.
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