The key to success of Frito-Lay is the stength of its color range, that breaks the space turning it into main protagonist.
The logo Frito-Lay Is executed in such a precise way that including it in any place will never result a problem.
Frito-Lay represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Frito-Lay is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
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