It can be recognized by its great balance, exclusiveness and formal excellence.
The logo Franklin's Is executed in such a precise way that including it in any place will never result a problem.
Excellent equilibrated logo blunt with thin line.
Franklin's is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.