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The key to success of Fortune Brands is the stength of its color range, that breaks the space turning it into main protagonist.
Fortune Brands is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
It can be recognized by its great balance, exclusiveness and formal excellence.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
Fortune Brands represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.