This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The logo Fortune Brands Is executed in such a precise way that including it in any place will never result a problem.
Fortune Brands represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The key to success of Fortune Brands is the stength of its color range, that breaks the space turning it into main protagonist.
It can be recognized by its great balance, exclusiveness and formal excellence.
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