The key to success of Dollar General is the stength of its color range, that breaks the space turning it into main protagonist.
The logo Dollar General Is executed in such a precise way that including it in any place will never result a problem.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Dollar General is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Dollar General is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
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