BASF (old) is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The key to success of BASF (old) is the stength of its color range, that breaks the space turning it into main protagonist.
BASF (old) is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The logo BASF (old) Is executed in such a precise way that including it in any place will never result a problem.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
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