It can be recognized by its great balance, exclusiveness and formal excellence.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Abbey National represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Excellent equilibrated logo blunt with thin line.
Abbey National is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The key to success of Abbey National is the stength of its color range, that breaks the space turning it into main protagonist.