The key to success of Van Cleef & Arpels Jewelers is the stength of its color range, that breaks the space turning it into main protagonist.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Van Cleef & Arpels Jewelers represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Van Cleef & Arpels Jewelers is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The logo Van Cleef & Arpels Jewelers Is executed in such a precise way that including it in any place will never result a problem.
It can be recognized by its great balance, exclusiveness and formal excellence.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Van Cleef & Arpels Jewelers is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
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