Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
The key to success of Athletes in Action is the stength of its color range, that breaks the space turning it into main protagonist.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Athletes in Action is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
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