Ariba is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
It can be recognized by its great balance, exclusiveness and formal excellence.
The key to success of Ariba is the stength of its color range, that breaks the space turning it into main protagonist.
The logo Ariba Is executed in such a precise way that including it in any place will never result a problem.
Ariba is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
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