Ariba is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Ariba represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Ariba is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
It can be recognized by its great balance, exclusiveness and formal excellence.
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