The key to success of ARD Das Erste is the stength of its color range, that breaks the space turning it into main protagonist.
ARD Das Erste represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
ARD Das Erste is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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