It can be recognized by its great balance, exclusiveness and formal excellence.
Penguin Group (A Pearson Company) represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The key to success of Penguin Group (A Pearson Company) is the stength of its color range, that breaks the space turning it into main protagonist.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
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