Van Houten is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
The key to success of Van Houten is the stength of its color range, that breaks the space turning it into main protagonist.
The logo Van Houten Is executed in such a precise way that including it in any place will never result a problem.
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