John Smith's Beer represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The logo John Smith's Beer Is executed in such a precise way that including it in any place will never result a problem.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
John Smith's Beer is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
John Smith's Beer is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The key to success of John Smith's Beer is the stength of its color range, that breaks the space turning it into main protagonist.
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