O Estado de S. Paulo is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
It can be recognized by its great balance, exclusiveness and formal excellence.
The logo O Estado de S. Paulo Is executed in such a precise way that including it in any place will never result a problem.
O Estado de S. Paulo is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
O Estado de S. Paulo represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
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