Excellent equilibrated logo blunt with thin line.
The key to success of Jack Daniel's is the stength of its color range, that breaks the space turning it into main protagonist.
It can be recognized by its great balance, exclusiveness and formal excellence.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
Jack Daniel's represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.