It can be recognized by its great balance, exclusiveness and formal excellence.
Xerox CA&OA is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The key to success of Xerox CA&OA is the stength of its color range, that breaks the space turning it into main protagonist.
Xerox CA&OA is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.