Idaho Power represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The logo Idaho Power Is executed in such a precise way that including it in any place will never result a problem.
Idaho Power is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
It can be recognized by its great balance, exclusiveness and formal excellence.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.