Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
The Sydney Morning Herald is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The key to success of The Sydney Morning Herald is the stength of its color range, that breaks the space turning it into main protagonist.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
The Sydney Morning Herald is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The logo The Sydney Morning Herald Is executed in such a precise way that including it in any place will never result a problem.