The key to success of The St. Petersburg Times is the stength of its color range, that breaks the space turning it into main protagonist.
The logo The St. Petersburg Times Is executed in such a precise way that including it in any place will never result a problem.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The St. Petersburg Times represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.