The New York Times is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The key to success of The New York Times is the stength of its color range, that breaks the space turning it into main protagonist.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
The New York Times is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
It can be recognized by its great balance, exclusiveness and formal excellence.