The New York Times represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The key to success of The New York Times is the stength of its color range, that breaks the space turning it into main protagonist.
The New York Times is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The New York Times is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
It can be recognized by its great balance, exclusiveness and formal excellence.
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