The Falls is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The Falls is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
It can be recognized by its great balance, exclusiveness and formal excellence.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
The Falls represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
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