Sports Illustrated is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Excellent equilibrated logo blunt with thin line.
The key to success of Sports Illustrated is the stength of its color range, that breaks the space turning it into main protagonist.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Sports Illustrated is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
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