Southwest Airlines represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Southwest Airlines is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The key to success of Southwest Airlines is the stength of its color range, that breaks the space turning it into main protagonist.
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