This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Excellent equilibrated logo blunt with thin line.
The key to success of South is the stength of its color range, that breaks the space turning it into main protagonist.
South represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
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