Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
The key to success of South is the stength of its color range, that breaks the space turning it into main protagonist.
The logo South Is executed in such a precise way that including it in any place will never result a problem.
South is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
South is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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