Smiths Chips is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The key to success of Smiths Chips is the stength of its color range, that breaks the space turning it into main protagonist.
The logo Smiths Chips Is executed in such a precise way that including it in any place will never result a problem.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
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