Excellent equilibrated logo blunt with thin line.
The key to success of Simply White is the stength of its color range, that breaks the space turning it into main protagonist.
Simply White is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Simply White is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Simply White represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.